protohype

protohype
1. (Protohype) (11620↑, 6768↓)
The process of leaking a prototype device to generate buzz about a product you don't quite yet have ready for market to a friendly tech website who will promote the gizmo well before it's ready to go.

Gizmodo's finding of that Apple iPhone 4G months before it's released is clearly a case of protohype.

2. (Protohype) (66↑, 13↓)
The mad glitch duo from Tempe, AZ. They melt faces with their original dub-hop bangers and game-changing remixes. WOMP WOMP

Did you go to the Protohype show last night?? They killed it...I was rolling balls

Related: apple, iphone
Last updated: 2012.03.01

Urban English dictionary. 2013.

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